
Motive Structure Analysis MSA®

every person has
INNER DRIVERS
Everyone wants something, and everyone is capable of doing amazing things. Still, we often do not live up to our potential, and thus, we operate and remain far below our potential possibilities.
The MotivStrukturAnalyse MSA® (MSA) is a scientifically based personality analysis that shows the individual characteristics of the 18 basic motives. Using these 18 basic motives, the MSA can record and visualise our inner drivers. The MSA reveals and unlocks your potential and helps you understand what drives others.
The motives are our inner drivers, and they have a significant influence on our perception, our thinking and feeling, our communication, our projections and our behaviour. With the MSA, we know what is important to us and under which conditions we can succeed and be content.
The MSA maps the emotional core of a person's character and clarifies what moves people and sets them in motion. The MSA maps your:
By mapping the motivational values and drives of people, the intrinsic drive and motivational potential of a human being, we can clarify why we act the way we do and what brings us joy.
It’s all about you.
Unlike most behavioural or personality tests, the MSA collects previously isolated systems for (ground) motifs in an overall system and so is able to identify the intrinsic driving force behind us. It is the only tool that maps the most complete motivational, values, and drive structure of people.
Whether you are at a crossroads, seeking self-awareness, or merely curious about life and how to live it well, the MSA can help you answer the pertinent questions–
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What makes you happy?
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What gives you energy?
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How can you lead a meaningful life?
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How can you create a tangible work-life balance?
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What matters to you, personally and professionally?
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How can you motivate others?
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How can you inspire others?
If you know your own motive structure, you are able to use this knowledge to facilitate decision-making in your private and professional life.
THE MSA PROMISE
You will receive actionable information on the things in your life that motivate you and bring you happiness. We will help you progress your personal and professional life so you can make decisions that energise you and improve your well-being.
Raj uses the MSA to support people across the spectrum of motivation –
1.
Mayfly Retreats
During a Mayfly retreat, she conducts the MSA as part of your experience. Your 1-2-1 coaching session takes about one and a half hours. The assessment and analysis reveal your energy structures and enhance your self-development and understanding of your motivations with a direct connection to the retreat masterclasses.
2.
Career Coaching
Complete the MSA assessment and book a 1-2-1 career coaching session with a focus on creating a positive work environment and identifying professional preferences to enable you to choose the right role where not only will you succeed but also plan your next steps to achieve your vision.
3.
Self-Development
Complete the MSA assessment and book a coaching session directly with Raj. In this session we dive into the overall report, to identify the internal and external perceptions as well as your professional preferences.
PERSONAL Application
Step 1 | Passion | Love what you do
Step 2 | Purpose | Build a career and life plan that creates balance in your life
Step 3 | Possibilities | Apply it to all facets of your life to activate energy and reduce stress
Individuals’ behaviours are most effective when their motivations and attitudes are relevant to their professional endeavours.
Live a life of fulfilment
By better understanding what you’re motivated by; you’re better able to eliminate stress, create successful relationships and develop a healthy balance between work and life.
MSA can help you improve:
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Individual coaching and personal development
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Work-life balance
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Life satisfaction
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Job satisfaction
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Career counselling and development
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Performance optimisation
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Master communication
PROFESSIONAL Application
Step 1 | Passion | Love what you do.
Step 2 | Purpose | Guide yourself and others to love what you do.
Step 3 | Possibility | Create a ripple effect across your organisation.
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Effective leadership and communication coaching: Management style in the company becomes charismatic
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Mentoring and team building: Individual leadership is appreciative and mindful of employees’ needs
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Employee development: Individuals show more dedication and become more motivated
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Personnel selection and analysis
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Advance your company culture: Employees feel accepted and understood, and demonstrate long-term commitment
Leaders that know what motivates them to make more effective decisions.
Inspire others to achieve success
Effective and inspirational leadership engages employees, creates efficient and creative teams, and enhances company culture.
MSA can help you improve:
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Candidate screening and personnel selection
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Commitment and motivation of employees
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Employee management and employee development
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Coaching, mentoring and development
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Team building and development
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Team communication and conflict resolution
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Organizational development (corporate culture)
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Support of change processes
Why it matters?
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13% of employees worldwide feel engaged at work - Gallup
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47% of employees are likely to look for a new job in the next year - Aflac
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69% of employees who think engagement is a problem in their organisation - Psychometrics Engagement Study
75% of employees don’t quit their job, they quit their boss - Gallup
PROFESSIONAL Application
Step 1 | Passion | Love what you do.
Step 2 | Purpose | Guide yourself and others to love what you do.
Step 3 | Possibility | Create a ripple effect across your organisation.
-
Effective leadership and communication coaching: Management style in the company becomes charismatic
-
Mentoring and team building: Individual leadership is appreciative and mindful of employees’ needs
-
Employee development: Individuals show more dedication and become more motivated
-
Personnel selection and analysis
-
Advance your company culture: Employees feel accepted and understood, and demonstrate long-term commitment
Leaders that know what motivates them to make more effective decisions.
Inspire others to achieve success
Effective and inspirational leadership engages employees, creates efficient and creative teams, and enhances company culture.
MSA can help you improve:
-
Candidate screening and personnel selection
-
Commitment and motivation of employees
-
Employee management and employee development
-
Coaching, mentoring and development
-
Team building and development
-
Team communication and conflict resolution
-
Organizational development (corporate culture)
-
Support of change processes
Why it matters?
-
13% of employees worldwide feel engaged at work - Gallup
-
47% of employees are likely to look for a new job in the next year - Aflac
-
69% of employees who think engagement is a problem in their organisation - Psychometrics Engagement Study
75% of employees don’t quit their job, they quit their boss - Gallup
[FAQ MSA]
Why is Self Assessment important? The greatest power is to understand yourself, so you can:
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Leverage your strengths
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Develop techniques to compensate for weaknesses
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Become a more effective leader
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Lead cohesive and effective teams
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Create habits to achieve success in all aspects of your life
You can use the following to achieve your goals
MSA: Your Drive (Motivation)
Defines character
Reveals temperament
Intrinsic motivations
Leadership charateristics
Cognitive Intelligence: Your IQ (Skills)
Intellectual Ability: Retain and recall objective information
Analytical Ability: Focus on tasks and exercises
Logical Ability: Engage in the reasoning process, think abstractly
Rational Ability: Solve problems and manipulate numbers
MBTI: Your Personality (Typology)
Introspective
Innate and inborn
Observable behaviours
Can be influenced
EQI: Your Emotional Intelligence (Empathy)
Not permanently fixed
Can be enhanced
Linked to 60-80% of leadership success
Leader Profile
Combining IQ, MBTI, EQI, and 360° Feedback which is Your Reality Check
+ Four Pillars
The four pillars that Mayfly believes are the foundation of achieving balance personally or professionally are:
Four Pillars
PHYSICAL
Power
Endurance
Energy
MENTAL
Learning
Concentration
Focus
EMOTIONAL
Relationship Quality
Tolerance
Bonding
SPIRITUAL
Personal mission
Orientation
Journey
MSA
Relevance (TBC)
Eating
Sensuality
Physical activity
Material security
Knowledge
Principles
Power
Status
Order
Relationships
Help/Care
Family
Recognition
Competition
Risk
Idealism
Spirituality
Freedom
By finding a balance between physical, mental, emotional and spiritual motivators, you can more effectively manage your actions, perceptions, feelings and communication style.
+ What is the MSA®?
Motive Structure Analysis MSA® is not a performance test to pass.
MotiveStructureAnalysis MSA® is neutral: therefore, there is no such thing as a good or a bad profile, and certainly not a right or wrong one.
Every MotiveStructureAnalysis MSA® is always constructive because it is individual and shows the unique personal drives and motives of one person, I.e. all MSA®-Profiles are individually different - but psychologically completely equivalent.
It is not a clinical personality instrument ("Psycho test"), but a resource-oriented method, which was developed in Germany and integrates modern and historical personality and motivation research; based on works by renowned psychologists such as Gordon Allport, Paul Costa & Robert McCrae, Antonio Damasio, Edward Deci and Richard Ryan, Dan McAdams, William McDougall, Henry Murray or Steven Reiss.
+ What can MSA® be used for?
There are many uses of the MSA®, we would start with the individual and their personality. Even as a leader, it is important you understand your motivations before effectively motivating others.
If you are energised and engaged, you take control of decisions, take control of your own life, and feel less helpless, less stressed, and less depressed. This, in turn, has a large impact on your environment - self-actualisation leads to team actualisation
Additional uses to the ones previously mentioned on the “MSA” page include:
Individual
Individual coaching
Personality development
Work-life balance
Personnel selection
Candidate screening
Potential analysis
Preparing and conducting assessments
Master communication
Employee management
Employee development
Identification and development of young professionals
Commitment and motivation of employees at all hierarchy levels
Team
Leadership coaching
Leadership development and stabilization
Team Building
Team selection
Team development
Team communication
Organizational development (corporate culture)
Corporate governance and corporate development
Support of change processes
Communication / Sales
Mediation / Conflict Resolution
+ What is the process?
1. Introduction
Pre-interview and discussion
Complete the MSA assessment payment
2. Complete MSA®
Complete the MSA® assessment online with login details provided (~20-30 minutes)
Schedule the MSA coaching session for discussion (1.5 hours)
3. MSA® Analysis
Interpretation of 18 paradigms
Deep dive and how to leverage key motivators
4. Follow-up (Optional)
Book follow-up discussions for:
“True Self” Analysis
Value Structure Analysis
Work/Life Balance (WLB)
Stress Profile Analysis
MSA Typology Analysis
Deep dive into I-projections
+ How is the coaching conducted?
In-person sessions are available on a limited basis in Munich and London
All other sessions are conducted online via Zoom.
Online sessions with video have been conducted in the past and are supremely effective, as clients can conduct the session from the privacy of their own homes or office and feel safe and secure.
+ What is the value of MSA® vs. other tests, e.g. MBTI, EQi?
Unlike MBTI and EQi, amongst other tests, which tell you “who you are”, the MSA tells you what motivates you and how you are energized, which are actionable learnings.
MSA has real-life application, tangible applicable criteria that will allow you can structure your life around and will make you…well, simply put…happy.











RAJ HAYER
I always aim to cultivate strong relationships and provide platforms to enable mutual success for those who want to share their message with, learn from and collaborate with help each other.
As a strategic advisor with over 30 years of experience, my excitement and passion for the "Future of Work" topics encourage me to help leaders understand how to best leverage their greatest resource - their people.
I am honoured to work with authentic businesses run by people with integrity, delivering unique value propositions, and incredible products, and achieving sustainable results. Message me below to learn more.
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